Built From Experience Designed for Recovery
Athlete’s Choice Massage grew out of my own experiences. My love of contact sports, years working in the trades, and a couple of serious motor vehicle accidents led to injuries, surgeries, hospital stays, lasting muscular imbalances, and many difficult rounds of recovery. Through it all, my goal was always the same — to get back to doing the things I loved and needed to do.
During that time, I experienced a lot of rehab environments. Most of the time, they felt impersonal, disorganized, and treatment plans often lacked clear direction. That experience stayed with me. I started Athlete’s Choice Massage to create the type of clinic I wished had existed during my own recovery — a place where clients feel supported, understood, and confident that their care has a purpose. Even now, I’m still on my own journey of rehab and personal betterment, and that perspective continues to shape how we care for every client.
Recovery is rarely a straight line — I learned that firsthand. But with the right team, the right environment, and the right approach, real progress is possible. Athlete’s Choice Massage exists because I am still living that process and wanted to build something better for others going through it.
Nicole Bablitz-Parker – Founder
Our Partners
At Athlete’s Choice Massage, every location is locally led by experienced therapists who are invested in the people they treat and the community they serve. These are professionals who take ownership of their clinic, their team, and most importantly, your results.
This means your experience is not dictated by a head office. It is shaped by people who understand what it takes to help you move better, recover faster, and stay consistent with your care.
We are not built around volume. We are built around outcomes.
Your goals drive everything. Whether you are dealing with an injury, managing ongoing tension, or working toward performance improvements, your treatment is guided by a team that is aligned, accountable, and focused on long-term progress.
Because each clinic is therapist-led, there is a higher level of consistency and care. Your therapist is supported, continuously developing their skills, and part of a team that shares knowledge and works together to get you better results.
You are not just booking a time slot. You are working with a clinic that is designed around your progress.
That is what makes us different.
Sydney D. RMT
Partner - West Edmonton
Hello! I’m the proud partner of the West Edmonton clinic. With a lifetime of experience in sport, from recreational to varsity levels, as both an athlete and a therapist, I have a deep appreciation for the role manual therapy plays in rehabilitation and performance. My background has shaped my collaborative, team-based approach to care whether you’re a competitive athlete, a weekend warrior, or simply looking to move through daily life with less pain.
Our mission is to deliver high-quality, individualized care that empowers people to move better and live stronger. Creating a clinic culture that truly supports that mission is incredibly important to me. I’m committed to fostering mentorship, teamwork, professional growth and clinical excellence. When practitioners feel supported, challenged, and connected, they deliver their very best — and you’ll feel the difference. Looking forward to supporting you in your wellness journey!
Emma M. RMT
Partner - Downtown Edmonton
My background comes from the office and administrative side of work, which gave me firsthand insight into the strain that can build from long hours at a desk as well as the physical demands many people face outside of it. That perspective shaped my appreciation for the role quality treatment plays in helping people stay comfortable, active, and productive.
To me, great care starts with consistency and trust. Clients should feel confident that every visit will be professional, welcoming, and focused on their individual needs. A big part of my role is helping create an environment where that standard is maintained; where our team feels supported, and our therapists can focus on delivering excellent care.
I’m also passionate about building a diverse team of practitioners with a wide range of skills and approaches. Every client is different, and having therapists who can meet those unique needs allows us to provide thoughtful, individualized treatment.
Being part of a clinic that helps people move better, feel better, and live fuller lives is something I’m incredibly proud of, and I look forward to continuing to grow a team our community can rely on.
Ece T.
Partner - Sherwood Park
I’m proud to be a Partner at Athlete’s Choice Massage Sherwood Park. With a background in Physiotherapy and Rehabilitation, I’ve always valued a thoughtful, results-driven approach to care. As my role evolved into leadership, my focus became clear: creating a clinic our clients can consistently rely on.
To me, it’s simple — you should feel confident the moment you walk through our doors. That comes from clear communication, consistent quality, and a team that genuinely cares about your well-being.
I deeply value and trust the therapists we work with. When practitioners feel supported and respected, the quality of care naturally rises, directly enhancing every client’s experience.
We hold ourselves to high standards because our community deserves nothing less.
I’m excited to continue growing our clinic and supporting the community we serve. My team and I are looking forward to helping you move better and feel your best!
Join our Massage Team
We’re growing and building a team focused on development. With hands-on mentorship, ongoing training, and real opportunities for growth, this is a place to build your career. Flexible scheduling is available, including evenings and weekends. New grads are welcome.
Frequently Asked Question
Athlete’s Choice Massage was built from real recovery experience. The goal was to create a clinic where care is structured, consistent, and focused on helping people return to the activities they care about. Many clinics feel impersonal or unclear, so we built something more intentional and results-driven.
Our clinic is partner-run, meaning local leadership is invested in both client care and community growth. This model creates a welcoming space for clients while supporting long-term success for our therapists.
We are not a chain. Each location is locally led by experienced therapists who are invested in your progress. That means your care is shaped by professionals on-site, not a head office. Our focus is on outcomes, consistency, and building treatment plans that actually move you forward.
We focus on recovery, performance, and long-term results. While relaxation can be part of treatment, our primary goal is to help you move better, reduce pain, and improve how your body functions. Every session is guided by your goals and a clear plan.
Your therapist works with you as part of a team. We track progress, adjust treatment over time, and ensure your care stays aligned with your goals. You are not just coming in for isolated sessions. You are working through a structured approach designed to get results.
We work with active individuals, people recovering from injuries, and anyone dealing with ongoing tension or pain. You do not need to be an athlete. If you want to move better, feel better, and have a clear plan for your care, you are in the right place.
Yes. Consistency is a key part of our model. Whether you are seeing the same therapist or working with a team, your progress, goals, and treatment plan are clearly communicated and carried forward so you are never starting from scratch.
You can expect clear communication, personalized treatment plans, and a focus on progress. From your first visit, we take the time to understand your history, your goals, and what success looks like for you. From there, your care is structured to help you get there.