Since 2016
Our Story
Not a chain. Locally led clinics focused on your recovery, progress, and long-term results.
Built from experience
Designed for
Recovery
Athlete's Choice Massage grew out of my own experiences. My love of contact sports, years working in the trades, and a couple of serious motor vehicle accidents led to injuries, surgeries, hospital stays, lasting muscular imbalances, and many difficult rounds of recovery. Through it all, my goal was always the same — to get back to doing the things I loved and needed to do.
During that time, I experienced a lot of rehab environments. Most felt impersonal, disorganized, and treatment plans often lacked clear direction. That experience stayed with me. I started Athlete's Choice Massage to create the type of clinic I wished had existed during my own recovery — a place where clients feel supported, understood, and confident that their care has a purpose.
Recovery is rarely a straight line — I learned that firsthand. But with the right team, the right environment, and the right approach, real progress is possible.
Nicole Bablitz-Parker
FounderOur Partners
Locally led.
Locally invested.
Every Athlete's Choice Massage location is locally led by experienced therapists who are invested in the people they treat and the community they serve. These are professionals who take ownership of their clinic, their team, and most importantly, your results.
Your experience is not dictated by a head office. It is shaped by people who understand what it takes to help you move better, recover faster, and stay consistent with your care.
We are not built around volume. We are built around outcomes.
Partner — West Edmonton
Sydney D.
RMT
Hello! I'm the proud partner of the West Edmonton clinic. With a lifetime of experience in sport, from recreational to varsity levels, as both an athlete and a therapist, I have a deep appreciation for the role manual therapy plays in rehabilitation and performance.
My background has shaped my collaborative, team-based approach to care — whether you're a competitive athlete, a weekend warrior, or simply looking to move through daily life with less pain. Our mission is to deliver high-quality, individualized care that empowers people to move better and live stronger.
I'm committed to fostering mentorship, teamwork, professional growth and clinical excellence. When practitioners feel supported, challenged, and connected, they deliver their very best — and you'll feel the difference.
Partner — Downtown Edmonton
Emma M.
RMT
My background comes from the office and administrative side of work, which gave me firsthand insight into the strain that can build from long hours at a desk as well as the physical demands many people face outside of it.
To me, great care starts with consistency and trust. Clients should feel confident that every visit will be professional, welcoming, and focused on their individual needs. A big part of my role is helping create an environment where that standard is maintained.
I'm passionate about building a diverse team of practitioners with a wide range of skills and approaches. Being part of a clinic that helps people move better, feel better, and live fuller lives is something I'm incredibly proud of.
Partner — Sherwood Park
Ece T.
I'm proud to be a Partner at Athlete's Choice Massage Sherwood Park. With a background in Physiotherapy and Rehabilitation, I've always valued a thoughtful, results-driven approach to care.
To me, it's simple — you should feel confident the moment you walk through our doors. That comes from clear communication, consistent quality, and a team that genuinely cares about your well-being.
I deeply value and trust the therapists we work with. When practitioners feel supported and respected, the quality of care naturally rises. We hold ourselves to high standards because our community deserves nothing less.
Join the team
RMT looking for
your next move?
We're growing and building a team focused on development. Hands-on mentorship, ongoing training, and real opportunities for growth. Flexible scheduling available — new grads welcome.
Got questions?
FAQ
Why was Athlete's Choice Massage created?
Athlete's Choice Massage was built from real recovery experience. The goal was to create a clinic where care is structured, consistent, and focused on helping people return to the activities they care about. Many clinics feel impersonal or unclear, so we built something more intentional and results-driven.
What makes your clinics different from other massage clinics?
We are not a chain. Each location is locally led by experienced therapists who are invested in your progress. That means your care is shaped by professionals on-site, not a head office. Our focus is on outcomes, consistency, and building treatment plans that actually move you forward.
Do you focus on recovery or relaxation?
We focus on recovery, performance, and long-term results. While relaxation can be part of treatment, our primary goal is to help you move better, reduce pain, and improve how your body functions. Every session is guided by your goals and a clear plan.
How does your team approach treatment differently?
Your therapist works with you as part of a team. We track progress, adjust treatment over time, and ensure your care stays aligned with your goals. You are not just coming in for isolated sessions — you are working through a structured approach designed to get results.
Who do you typically work with?
We work with active individuals, people recovering from injuries, and anyone dealing with ongoing tension or pain. You do not need to be an athlete. If you want to move better, feel better, and have a clear plan for your care, you are in the right place.
Will my care feel consistent between visits?
Yes. Consistency is a key part of our model. Whether you are seeing the same therapist or working with a team, your progress, goals, and treatment plan are clearly communicated and carried forward so you are never starting from scratch.